Tuesday, March 11, 2008

BEER - NOT BEER

 During 2007, Anheuser-Busch discontinued Anheuser-Busch Lager, Natty Up, Bacardi Silver, Bacardi Silver Big Apple, Peels Blueberry Pomegranate, Peels Spiced Apple, Peels Strawberry Passion Fruit, Peels Cranberry Peach, Peels Spiced Apple, Spykes Banana, Spykes Blue Raspberry, Spykes Grape, Spykes Hot Chocolate, Spykes Peach, Spykes Melon, Spykes Lime, and Spykes Mango.
 Did you notice the common thread here? Most of the cancelled products are malt beverages, not beer. And the obvious beer product, A-B Lager,
I can't say I ever saw on the shelves here where I live.
Maybe A-B needs to get back to it's core products,ie "BEER" & perhaps make a better tasting beer to compete with imports
instead of marketing malt beverages to people who obviously don't drink enough of them to keep them in the marketplace. Maybe
better marketing of Michelob Honey Lager, which I enjoy, but is hard to find, would be helpful. How about a draught version to
complement the Amber Bock? Just because we may want more flavor in our beer, doesn't necessarily mean a darket beer. Some
beers just go down easier, and if you concentrate more on those, sales may go up.
 Hey, just some thoughts from a guy who started out with Bud (NOT Bud Light-yecch!), and still has a soft spot for an occasional pitcher...

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