Wednesday, August 27, 2014

DO YOU WANT THAT TO GO...OR WILL YOU DRINK IT HERE?

In an effort to help re-launch its sessionable year-round offering Peacemaker Extra Pale as “Peacemaker Anytime Ale,” the Texas-based craft brewery today rolled out an enormous, Texas-sized 99-pack of the 5 percent ABV golden ale. Packaged in cardboard, the multi-pack is seven feet long, weighs 82 lbs., and sells for $99 at Austin package stores.

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