SO...WHAT'S THE POINT?

In the paper today(Tampa Tribune)Anheuser-Busch is coming out
with a Budweiser Barbecue sauce.

But - they're taking out the alcohol.

So, since Budweiser is not a real flavorful beer, there
won't be a lot of taste to it, unless they add flavor to
it; and then,since it won't have alcohol, and won't taste
like Budweiser...

What's the point?

(Besides $$$$ of course)